tweet ideas for businesses
Create one. If someone follows you that looks interesting, follow them back. Repurpose those questions and answers into bite-size Twitter content. To me, it's simply become white noise and, our job, is to cut through that static.Lots of good ideas, though. Just make sure you include an enticing description of your picture – remember that people won’t be able to see the image while they browse Twitter, so you need to give them a very good reason to click on your link. Increasing numbers of customers are choosing to turn to a company's Facebook or Twitter for help with a problem instead of more traditional customer service lines such as email or the dreaded phone.
The fact is that a lot of people expect businesses to be using these lines of communication, and they may well look elsewhere if they can't find you on, at least, Facebook or Twitter.
Personally, I have made purchases as a result of social media. Remember, this is Twitter. What you want, is to forge bonds with people so that when they want to spend money on your product or service, they choose you, not your competitors. Doing the majority of these things in isolation aren't likely to get anyone very far.In response to this though; "Yet what amazes me, is that these people have lots of followers. " Sharing promo codes or sales on Twitter, especially if they’re exclusively available just to your Twitter followers, is a great way to increase engagement and sales. This works even better if you’ve written and directed your blockbuster too. It can be as simple as a kind tweet with a relevant picture, or as elaborate as a three-minute video of your office singing a Christmas carol. Always tweet out job openings with a link to where people can apply. A yoga studio, on the other hand, could tweet out positive mantras. Fill-in-the-blank tweets get your followers thinking and challenge to them to show their creative side. The reason Twitter's there is for people's wit to come through.
I would advise against it, it'll double your work and divide your authority. Leverage the power of ads.
Mass tweeter:
I have seen people tweeting 30+ times a day. Because let's be honest, these are some funny tweets. An example of a Twitter user with a headshot for his profile picture. Run a Twitter poll. Although, make sure these tweets are relevant to your business. To maintain your brand’s reputation, it’s essential to respond politely and promptly to complaints. Yes I know; this is pretty obvious. The dreadful band Nikelback (fed up of being ridiculed) started hunting down their naysayers and having a go at them. Posting only relevant tweets. Don’t be shy! Whether you’re having a sale in a store or a special online, let your Twitter followers know! Your FAQ is a great place to find content for Twitter. Their 'strategy', if any, is most likely just to be really, really, active. Tweets don’t only have to link back to a specific blog post. For the love of God I can't figure out why people won't use the gosh darned hashtag!
Conclusion:
While the active tweeter might seem like the best strategy here. "I don't think they have a strategy. 14 Fabulous Tweet Ideas For Small Businesses 1. Quick and funny tweets are always winners on Twitter. The only possibility of you getting away with this is if you’re a massive brand. It takes time. By the way nice article, amy!
I don't think they have a strategy. I also make a lot of use of lists in Twitter; it just makes it easier to track what people I really want to talk to are saying. In addition to review sites and your actual website, post positive reviews to Twitter. Pinned Tweets are Tweets that stay static on the top of your profile. Retweeting relevant content and replying to Tweets are great ways to maintain a robust Twitter presence. While there are exceptions, I've steered clear of using this method for B2B engagement.
I'm curious about the way in which you acknowledge your followers. And not just on the first day – make sure you schedule out follow-up tweets, especially if it’s a piece of evergreen content that’s performing well. It's also a great way to get a read on your brand's public reputation. 5. Increased twitter engagements can lead to more followers, connections, fans and even business deals. Increasing numbers of customers are choosing to turn to a company's Facebook or Twitter for help with a problem instead of more traditional customer service lines such as email or the dreaded phone.The fact is that a lot of people expect businesses to be using these lines of communication, and they may well look elsewhere if they can't find you on, at least, Facebook or Twitter.Personally, I have made purchases as a result of social media. Take 60 seconds and leave us a review! I do, anyway. Check your @mentions and... Retweet. A lot of bots spit them out at regular intervals and many of those types of accounts are quite spammy. Automate Your Tweet Schedule. Often only 20%-30% is relevant. This strategy is about throwing sh*t against the wall and see what sticks. And it’s nice to make people happy. It's far more entertaining than the grey, cold, looming shadow of corporate spiel.
. Head to our, eververs Questions that require a one or two word answer are generally your best bet. An all-in-one SEO toolset to boost your search engine rankings. It's hard. Be responsive to mentions and switch to Direct Messages to resolve complex issues. What can your business share that would benefit your audience? When you post things like this, try to keep it relevant to your brand. Monitor your SEO performance and get insights to increase organic traffic. Your Twitter profile header is a large background photo where you can tell a story about your business.Similar to the Facebook … That gives it prime real estate on a social network that typically moves lightning fast. 20 ideas to use Twitter for your Business In recent months, we have had conversations with people on and off of twitter who own their own business. Make sure your video is either very informative or very entertaining. If you’re ready to up your investment in Twitter, but don’t know where to start or what to tweet, we’re here to help.
The promoter:
This type of twitter user uses twitter solely for trying to lure people to their website by posting links to their blogposts.
In response to this though; "Yet what amazes me, is that these people have lots of followers. " But thankfully, there are social media tools to make it easier. My company is totally struggling with Twitter right now, mostly because one particular individual has made the company's Twitter account synonymous with his own personal brand, rather than the company as a whole.
The Tweets, consequently, are all geared towards buiding up his own personal brand, not towards speaking to the company brand. Share “behind-the-scenes” content . Are you debating whether your small business should invest time on Twitter? It shouldn't turn off too many of your followers if you don't do it too often. Twitter chats are a great way to earn more engagement and followers. Help us out – which is your favourite?”. Don't worry about the previous Tweets - Twitter moves very fast and your followers will quickly forget about how your Tweets used to be. The 10 most valuable pieces of content we can find for SEOs. In more than one instance, according to Business Insider, stories have popped up on a Twitter feed before appearing on … Customers appreciate it. Whenever your business earns press coverage, an award or recognition of any kind, make sure to tweet it out. Also, do you use any tools to track you twitter conversion/ interaction? I said, "I can't make Tuesdays". Spot opportunity in target markets with local metrics and top SERP competitors. Type a message into the ''What are you doing?’’ box. Quick access to whitepapers, reports, guides, webinars, and case studies. See how complete and consistent your business’s location appears across the web. In your experience, which of these have a higher interaction rate?
. Over the last few years, Twitter has become one of the most preferred social networking platforms for small and medium-sized businesses. Check out 41 Places to Find Free Images Online That You Will Actually Want to Use.). The active tweeter:This type of twitter user does not only only promote his/her own content.
Thanks Enamul :-) Yes I agree that that's another great use for Hashtags. For example, if #FridayFeeling is trending, a store could offer a 10% TGIF discount with and use #FridayFeeling in its hashtags. A lot of bots spit them out at regular intervals and many of those types of accounts are quite spammy.
Thanks for commenting Roberto. You only have a second or two to capture someone’s interest. Press mentions are one of my favorite things to tweet. Lots of people seem to think that their accounts are only worthy if they are following far less people than follow them.
Yes, the #Hashtag! Tweet a pro tip. This was a great way to show that the brand cares without making the classic social-media-schoolboy-error of simultaneously saying, ‘LOOK AT US! Without giving any thought to substance. Looking for … Get the most out of Moz Pro with a free 30-minute walkthrough. Each year we tweet nearly 200 billion times. You want your Tweets to reflect the ethos of your brand, in a way that won’t alienate your audience.Hi Dana,
I agree with David; don't start a new account - you'll essentially be starting from scratch.
I'd say either reeducate the person in control of the account, or, simply hand over control to somebody else. Lots of people seem to think that their accounts are only worthy if they are following far less people than follow them. Tweet ideas @ @ @ @ @ @ @ @ Business. Ready to up your investment in Twitter, but don't know where to start or what to tweet? Here are 10 ideas for things to tweet about on a regular basis from Twitter for Small Business: 1) Offer Special Promotions. It comes as no surprise that 97% of shoppers say reviews influence buying decisions. Retweeting an existing Tweet can be just as valuable as Tweeting something original. They probably don't bother analysing what sticks and what doesn't. It’s pretty focused on conversations: replies, mentions, and cinema-worthy tweet threads. There were lots of good ideas in there. Got a burning question? Whenever someone mentions your business or employees, respond to the tweet and take the extra step to retweet it. Yet what amazes me, is that these people have lots of followers. Any thoughts on effectiveness of tweeting takeaways from conferences and networking events with hashtags? Make sure to actively monitor your Twitter for complaints (and questions) so that concerns are addressed quickly and don’t escalate.
Nice. Earlier this year hotel chain Best Western decided to adopt the use of the hashtag #cheerup. Get our daily newsletter from SEJ's Founder Loren Baker about the latest news in the industry! Answer their questions and provide them with content they find useful, and … Is building relationships with social media influencers one of your goals? Perhaps you’ll believe the 400,000+ followers of this Twitter account. Make a list of influencers that your brand would benefit from working with, and begin regularly interacting with them: thoughtfully comment on their comment and retweet it when appropriate. When starting to use Twitter for business, posting 15 tweets a day can be intense. and ‘Five Ways You Will Lose Your Likes’. This strategy is about throwing sh*t against the wall and see what sticks.
The retweeter/replyer:
Some people dont post anything new, but simply retweet stuff they find interresting and reply to people mentioning them or have a question in the domain of the poster.
While it's great when these networks drive traffic and revenue to your site, that's far from the be all and end all of social media.
These tools are for building lasting relationships with your customers.
I usually use hashtags to find like minded people to strike a conversation and connect.
I imagine most people who employ this 'strategy' and have lots of followers, are buying their followers. I think it depends on the content of the Tweet as much as the type.Probably your safest bets for interaction are when you request interaction from your audience - so asking them a question, or for their opinion.But, if you Tweet something else that's just so good people want to Retweet it/interact with it, then you'll probably get more interaction that way. Each of the ideas I’ve shared here falls under one of those categories. A Twitter chat is much like any other online chat, in which online users gather at a specified time to discuss certain topics or issues. Their 'strategy', if any, is most likely just to be really, really, active. Put your Twitter handle on business cards, link to it in user profiles, in signatures if you use forums, in a byline when you write a guest post.
Not to mention its use as a customer service tool. You'd be better off educating the person in charge of the account or making a case for him to use his own personal account. Include a link leading them directly to where they can lead a review.
He Irene,
Thanks for the comment :-) I don't have any big secrets on increasing your audience. The characteristics of this user is that he/she is actively participating. Posting only relevant tweets.
I think the problem is that there aren't any secrets. What Are the Best Investor Twitter Feeds?
Yes Amy! Learn the latest, real-time trends and invest in social listening. Thanks Enamul :-) Yes I agree that that's another great use for Hashtags. Taco Bell and Old Spice Taco Bell and Old Spice are well known in the world of tweet-marketing, not only for their own individual brilliance, but the bright light of their combined ingenuity.
. Since its inception in 2006, the microblogging platform has grown exponentially and has more than 200 million active, some even addicted, users. It shouldn't turn off too many of your followers if you don't do it too often.. Do we let him continue with that account and open another Tiwtter account that is more "whole company" oriented?What's your take on multiple Twitter accounts for one company? Needless to say, if a customer asks a question, you should answer it. He said, "How flexible are you?" The same goes for businesses; be funny, silly, or creative. 8 Terrific Tips to Optimize a Twitter Business or Brand Profile, Facebook Messenger Marketing & Chatbots: 11 Ways to Get Started, 41 Places to Find Free Images Online That You Will Actually Want to Use, 15 Ideas for Relieving Stress During Coronavirus Quarantine, 4 Ways to Brainstorm Content Ideas From Old Posts, What Is a .STORE Domain? Do you always use @replies or do you sometimes add a period before so that they are regular tweets? if you’re raising money over a six-month period, then the same Tweet will do), but you should check in each month and ask yourself if you have a more pressing message to highlight. Every opportunity you get. Twitter can be a powerful tool to advance your business’s reach. While it's great when these networks drive traffic and revenue to your site, that's far from the be all and end all of social media.These tools are for building lasting relationships with your customers. But coming up with somethingthat good is the hard part. The more original, the better.
First off great post.
Imo this isn't true.
The more you follow people that follow you, the more you'll probably notice your following grow. You can also use your contest to capture emails and leads. I would advise against it, it'll double your work and divide your authority. Thankfully, if you think before you Tweet, it doesn’t have to be this way. For example, a shoe company could post a video of a charity giving out shoes to poor in third world countries – while it has nothing to do with their actual business, it’s still on brand. The great thing about Twitter chat is it brings users together from all over the world to a platform where they can interact in real time rather than communicate in a delayed manner through traditional social media postings. At the same time though, don't follow everyone that follows you. Some of my favourite Tweeters do just this. I'm not sure what the best course of action at this point is. Customers appreciate it. Either an employee or customer. Neither does he/she solely reply to other people. I haven't, but maybe I'm not using these sites properly. 13 Even happy anniversary (with your company). Your Twitter account shouldn’t be a bullhorn announcing only your own accomplishments. In your experience, which of these have a higher interaction rate? Neither does he/she solely reply to other people. For example, let’s say you’re a digital marketing agency specializing in SEO and a major algorithm update takes place. Every opportunity you get. The new Twitter timeline features “In case you missed it” and “best Tweets” sections that favors Tweets from accounts you’ve interacted with before or Tweets that Twitter thinks you’ll like. Or maybe you’re a local business, and you have a neighboring store who is holding a charity event – chances are that the people who frequent your business would also be familiar with your neighbors so it would make total sense to help promote it. 14 Run an offer or discount to celebrate your startup, or even just your Twitter account. The more you put out great content on your twitter page the faster your traffic, leads and follower base grow. My favourite: "I said to the Gym instructor "Can you teach me to do the splits?" Those tweets hit a nerve, and you should talk more about those topics. Some accounts will just be spam accounts. I usually use hashtags to find like minded people to strike a conversation and connect. Growing your following is not easy - unless you're already a massive brand. Hi Amy, good ideas to make your audience interact with you. It takes time. Take a look at the tweets of Sarah Linney, who always has an intelligent way of putting a comedic spin on the weird, wonderful and just plain annoying things in life. Thanks for sharing, loved the ideas.
Thanks Yoav.
Please keep your comments TAGFEE by following the community etiquette. Who wouldn’t want to work with a company not only has exemplary workers but takes the time to acknowledge and thank them? Before you go too crazy with your Tweets, make sure to think about, and create yourself an identity. The Travel Channel are masters at creating videos that tick both boxes, and they put an interesting spin on their media with videos such as ‘Tornado Safety Tips’ and ‘Avoid Blood-Sucking Beasts’ along with more obvious travel topics such as ‘Lost Luggage’ and advice on what to do when your flight gets cancelled. We all need a little bit of inspiration sometimes, so sharing something thought-provoking not only makes for a great tweet but has a high chance of being retweeted too. It got us wondering, besides us, what else have some of the world elite, nation’s biggest companies and most recognized brands said with their first tweet? Note: The best Twitter topics for your business are things that provide practical solutions to problems your potential customers face every day. Twitter offers a unique platform for reaching a broad and welcoming audience― it’s a completely open forum for broadcasting your original ideas… The key to making fill-in-the-blank tweets work for your company is to make them relatable to your followers’ interests. This section might help out your business but don’t count on it to be your only tactic. Create special promotions available exclusively to your Twitter followers. Encourage your audience to engage with your brand by asking them to weigh in on a topic. Will try different approaches. Written by Amy Fowler, an online marketing executive at UK based agency, Boom Online Marketing, and author of many posts on social media marketing including ’14 Awesome Ideas for Super Awesome Business Facebook Posts’ (are we seeing a pattern?) Software like Studies and Rafflecopter make it simple to run a contest. The retweeter/replyer:Some people dont post anything new, but simply retweet stuff they find interresting and reply to people mentioning them or have a question in the domain of the poster. Not to be afraid of following people. For an in-store sale, include the details of where and when, and highlight some of the best deals. Each year we tweet nearly 200 billion times. I haven't, but maybe I'm not using these sites properly. For the love of God I can't figure out why people won't use the gosh darned hashtag! This exchange, for example, should win some kind of joint prize: Admit to mistakes you’ve made and how they’ve shaped (or will shape) your future actions. Give your followers a quick glimpse of how your products are made. It all depends on the business goals of the company behind it. It's much nicer than that funky Twit Pic thing that they used to have.But there is a catch: you have to install the line of code into your website in order for the Twitter Card to actually work on Twitter!. Whenever your business earns press coverage, an award or recognition of any kind, make sure to tweet it out. Read on for 21 things to tweet from a business or brand account. It all depends on the business goals of the company behind it. A comprehensive list that everyone can use, whether it be for personal or for business. This is an easy way to anticipate and address needs before your audience even brings it up!
And 2. This is what you want your followers to focus on — your biggest, latest news. Without giving any thought to substance.
Great post, Amy. He Irene, Thanks for the comment :-) I don't have any big secrets on increasing your audience. Sharing a news story on the subject would be relevant to your clients, and it would also show that your agency is on top of the latest news. You can use Twitter not only to highlight reviews but also ask for them. I think the problem is that you're focusing too much on the financial benefits of social networks. Your company’s probably on Twitter already, right? – @s_zakuu Click To Tweet The average lifespan of one tweet is only about 18 minutes. At first, tweeting may seem an unnatural way to share your thoughts and ideas, but there are practical applications for a business using Twitter. Fortunately, you can scan through these Twitter ads examples the next time you’re planning a campaign to draw inspiration, riff on new ideas, and if you have to, copy the same approaches used by some of the best in the business.
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