what is media management in mass communication

what is media management in mass communication

They also have to take charge of a narrative dramatic production. In addition, learners will learn digital information skills to conduct business research and effective oral communication principles to translate key messages and findings in business documents into clear presentations. In this module, learners will acquire a basic understanding of the different types of print/digital media, namely newspapers, magazines and books, and how each type has evolved to where it is currently in the digital landscape. In today’s media landscape, the skillset to understand and generate new insights about your business environment is an important competency. The media is a powerful presence within the lives of others. In today’s volatile and dynamic business environment, one thing that remains relevant and essential is the fundamental skills of management. This module introduces the essential theories of management as well as individual, group and organisational behaviour and their applications at the workplace. This module gives learners an overview of the principles and concepts of multi-camera studio production. Copyright © 2018 NYP, Singapore. Books and Magazines 2. Because in this blog, Apart from the meaning of mass communication, a lot of interesting and the courses related to this subject have been brought for you. Speakers came from far and wide such as Tokyo, Melbourne, New Delhi and included representatives from Disney, Facebook, Mediacorp, Viacom, Elevate Broadcast, Method Studios. MA Mass Communication is a Postgraduate Mass Communication course. The most fundamental objective of mass communication is to provide information … B.B.A. This module equips learners with the presentation techniques required to be a broadcaster for both radio and TV. The concept was first addressed during the Progressive Era of the 1920s, as a response to new opportunities for elites to reach large audiences via the mass media of the time: newspapers, radio, and film.Indeed, the three forms of traditional mass media today … What the world or the general populace may be able to see from just one end is nothing but glamour whereas it’s a vast ocean into which several streams come and merge. Public relations: They are basically managers who decide which news or contents to go to mass media like Papers and TVs right after producing the advertisement or news. Learners will learn topics like the managerial functions of planning, organising, co-ordinating, leading and controlling. How Long Does Shipping From The UK To US Take. This module also aims to inculcate a business process mindset in learners to manage the complete value chain of media activities. You Can Also Check: Forms of Communication. This means they will complete their internship stints at FNG and will get to experience first-hand what makes the international broadcaster tick. Contemporary communication media facilitate communication and data exchange among a large number of individuals across long distances via email, teleconferencing, internet forums and many other forms of communication. Intrapersonal Communication: definition, understanding Self as a concept; Self disclosure and Self-esteem: meaning only. Here, one should note that the purpose of mass communication includes news, … They were also mentored by renowned local film directors Boris Boo and Kelvin Tong. “For me, the experience was exhilarating because as the Floor Manager, I had to ensure that everything on the studio floor was up to speed as there were many speakers during the sessions. The term is not limited to only journalism but spreads its branches to various other media fields including newsgathering and reporting, film direction and production, event management, public relations, advertising, corporate communication, and the list continues. Mass media technology is the primary source of communication. Digital media comprises both Internet and mobile mass communication. It complies with Civic Journalism and Citizen Journalism. Channels of communication cover radio, broadcast television, social media, and print media materials. There will be opportunities to practise and experience the key stages of Design Thinking, such as problem-identification, need-finding, idea-generation and prototyping, as learners apply the various tools and testing methods through collaborative learning. Learners undertake practical project work under the supervision of lecturers and learn to apply the various concepts and knowledge acquired during their academic training in the first two years. To learn more about the GSMs offered, click here, This module enables learners to understand advanced practical, conceptual and aesthetic aspects of video editing and post production in a non-linear environment. You have most likely used the Internet to gain access to this Web page. Mass communication is the term used to describe the academic study of various means by which individuals and entities relay information to large segments of the population all at once through mass media. GV25 Film Shorts, is a filmmaking competition launched by Golden Village in celebration of their 25-Year Anniversary. Give an overview of the magic bullet theory of mass communication Describe beliefs regarding the effect the media has on its audience 9 Lessons in Chapter 2: Models & Theories of Mass Communication In this module, learners will acquire the knowledge and skills to effectively create and refine human-centric solutions. It is because, with mass communication, there are chances of feedback in mass communication. Mass communication using various channels has helped increase public awareness, knowledge, attitudes, and behaviors on a multitude of health topics (3,4). It examines the marketing mix (product, price, place and promotions) and discusses how these can be integrated to produce an effective media marketing plan. Newspapers (Though the digital media is being popular, still – a greater portion of Americans and educated senior people from all over the world love reading Newspapers (Either its a paperback form or in Digital Form though Android/iOS app or Websites). Joshuah, Alvin and Wesley then went on to win the top prize of $3,000 and their short film "Chiak" was also screened in all Golden Village cinemas islandwide for two weeks. They will be taught basic TV production grammar and be required to apply them in film and video projects. With more products and services competing for customers’ attention and share-of-voice, one way to break away from the clutter is by creating a compelling and consistent brand message through Integrated Marketing Communications (IMC). Well, if the Mass Media and Communication system were not there; we would be in dark in 2020. Through practical sessions, learners will become familiar with the various roles in a multi-camera studio production. What are the benefits of Mass Communication & Mass Media? Mass media is the sources that the general public uses to get their information from. Today’s workplace requires graduates who can communicate confidently in a variety of circumstances. This module inculcates an entrepreneurial spirit and mindset in learners and provides them a platform to develop and exercise their innovativeness and creativity in a practice-based environment. Law is a useful tool for describing and defining these expectations of the parties to the relationship. Interpersonal Communication: definition, types and functions . Learners will learn to prepare an emcee script based on the proceedings of an event as well as emcee the event. This module gives learners an overview of various strategies when managing digital campaigns and engaging audiences. In a world that is becoming more volatile, uncertain, complex and ambiguous, employers value graduates who can independently innovate and develop solutions that meet the needs of its users. Topics like the managerial functions of planning, organising, co-ordinating, leading and controlling individual, and. 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